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Social network marketing – lessons from the elected president

If you haven't heard, there is something called "social network marketing" now, basically using (hopefully not abusing) social networking sites such as Facebook and MySpace to make noise about you, your services, etc.

With so many SN sites out there, where is your time and effort best spend? Comes Obama. He's probably not spending all his time updating his SN profiles and interacting with SN friends, but his election team certainly is. It seems to have worked for him (he got elected) so maybe it can work for us, normal folks. If you head to barackobama.com, you'll see a list of "elsewhere" sites, like this:

I would think that the right column is a little too specific, but the left column could probably be considered as a must-have for any online presence, regardless of geo location or niche interests. Do you have (and actively use your) profiles on all of these sites?

This entry was posted on Sunday, November 9th, 2008 and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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5 Responses to “Social network marketing – lessons from the elected president”

  1. Social Networking Works — Jason Massengale Says:
    November 9th, 2008 at 6:02 pm

    [...] This article talks about how Obama (his people anyway) used social marketing to whoop John McCain: http://www.phpied.com/social-network-marketing-president/ [...]

  2. Sorin Says:
    November 10th, 2008 at 12:20 am

    1. FLickr
    2. LinkedIn
    3. Facebook

    There’s also hi5.com, which is pretty big in Europe … but probably not that useful for Obama :)
    And this map: http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php which I find it pretty interesting…

  3. Use social networking to attract new hires « John P. Kreiss, MorganSullivan, Inc. Says:
    November 13th, 2008 at 2:41 am

    [...] Click here to view this post: [...]

  4. Electric Lighting Says:
    December 20th, 2010 at 2:12 pm

    Network Marketing is of course very popular because it can earn you lots of money in a very short period of time *’.

  5. Terri Beghtol Says:
    July 7th, 2011 at 12:33 am

    Hi, nice post, I’ve just saved this link to your site. It’s with out a doubt getting harder to keep up with the ever evolving nature of the social marketing phenominum. Quality work and keep it coming.

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