Social network marketing – lessons from the elected president
If you haven't heard, there is something called "social network marketing" now, basically using (hopefully not abusing) social networking sites such as Facebook and MySpace to make noise about you, your services, etc.
With so many SN sites out there, where is your time and effort best spend? Comes Obama. He's probably not spending all his time updating his SN profiles and interacting with SN friends, but his election team certainly is. It seems to have worked for him (he got elected) so maybe it can work for us, normal folks. If you head to barackobama.com, you'll see a list of "elsewhere" sites, like this:
I would think that the right column is a little too specific, but the left column could probably be considered as a must-have for any online presence, regardless of geo location or niche interests. Do you have (and actively use your) profiles on all of these sites?
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November 9th, 2008 at 6:02 pm
[...] This article talks about how Obama (his people anyway) used social marketing to whoop John McCain: http://www.phpied.com/social-network-marketing-president/ [...]
November 10th, 2008 at 12:20 am
1. FLickr
2. LinkedIn
3. Facebook
There’s also hi5.com, which is pretty big in Europe … but probably not that useful for Obama
And this map: http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php which I find it pretty interesting…
November 13th, 2008 at 2:41 am
[...] Click here to view this post: [...]
December 20th, 2010 at 2:12 pm
Network Marketing is of course very popular because it can earn you lots of money in a very short period of time *’.
July 7th, 2011 at 12:33 am
Hi, nice post, I’ve just saved this link to your site. It’s with out a doubt getting harder to keep up with the ever evolving nature of the social marketing phenominum. Quality work and keep it coming.
April 2nd, 2012 at 4:32 am
For those who it’s not working, leave port and server to automatic, mine set itself to 5223 and it works!
March 8th, 2013 at 8:45 am
But it’s not just about having social network accounts, it’s using them and being active. Ok for the President and his army of staff marketers. But the average business finds it difficult to devote the time,engage the customer and be topical. There is just not enough hours in the working day. You should also make sure that the results can be measured, there’s nothing worse than working hard and colleagues not appreciating the fact !
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