Social network marketing - lessons from the elected president
If you haven't heard, there is something called "social network marketing" now, basically using (hopefully not abusing) social networking sites such as Facebook and MySpace to make noise about you, your services, etc.
With so many SN sites out there, where is your time and effort best spend? Comes Obama. He's probably not spending all his time updating his SN profiles and interacting with SN friends, but his election team certainly is. It seems to have worked for him (he got elected) so maybe it can work for us, normal folks. If you head to barackobama.com, you'll see a list of "elsewhere" sites, like this:
I would think that the right column is a little too specific, but the left column could probably be considered as a must-have for any online presence, regardless of geo location or niche interests. Do you have (and actively use your) profiles on all of these sites?
November 9th, 2008 at 6:02 pm
[...] This article talks about how Obama (his people anyway) used social marketing to whoop John McCain: http://www.phpied.com/social-network-marketing-president/ [...]
November 10th, 2008 at 12:20 am
1. FLickr
2. LinkedIn
3. Facebook
There’s also hi5.com, which is pretty big in Europe … but probably not that useful for Obama
And this map: http://valleywag.com/tech/data-junkie/the-world-map-of-social-networks-273201.php which I find it pretty interesting…
November 13th, 2008 at 2:41 am
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